ROD University for Customer Growth Hacking

World-class Coaching on Lean Startup & Customer Growth Hacking for $100/Year

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Are All Ideas, Plans, and Visions Worthless?

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"If you don't know where you are going, any road will get you there." Lewis Carroll

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A small but vocal group of consultants are spreading the idea that "ideas and plans are worthless." At best, these people are misguided.

To paraphrase, George Orwell in his classic book, "Animal Farm," I'd say: "All ideas are created equal but some are more equal than…

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Posted by Rod on May 20, 2015 at 10:00am

The 8 Pillars of Silicon Valley's Methodology of Customer Growth Hacking

"The ultimate goal of Customer Growth Hacking is to rapidly and inexpensively create Addictive Customer Experiences (ACEs)." Rod King

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Have you ever wondered what is the methodology that startups in Silicon Valley use to inexpensively and rapidly build Billion Dollar $tartups? Do you wonder how firms such as Apple, Google, Intuit, Facebook, AirBnB, and Dropbox rapidly innovate while making…

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Posted by Rod on May 13, 2015 at 1:45pm

Business Model Strips for Customer Growth Hackers: A New Business Model Notation System

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“Customer Growth Hacking is at the heart of the Entrepreneurial Revolution (ER), the epicenter of which is in Silicon Valley.” Rod King

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First, let’s take a short quiz:

Who is a CUSTOMER GROWTH HACKER?

 1. Is (s)he someone making TRADITIONAL BUSINESS PLANNERS obsolete?

 2. Is (s)he someone making TRADITIONAL MARKETERS obsolete?

 3. Is (s)he someone making…

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Posted by Rod on April 27, 2015 at 1:32pm

Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Billion Dollar $tartups

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Traditional Business Planning theories and tools are becoming obsolete. Traditional Business Planning theories and tools are not keeping pace with the high rate of change and innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that…

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Posted by Rod on April 27, 2015 at 1:30pm

Customer Growth Hacking (CGH): The First Thing You Need to Know

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The late Peter Drucker once said, "The purpose of business is to create and keep a customer." How wise!

And what a customer-centric presentation of a business's main goal especially for startups: create and keep customersBut, how can entrepreneurs as well as startups rapidly and inexpensively acquire, retain, and grow customers?

To answer the above question, this article introduces the concept…

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Posted by Rod on April 27, 2015 at 1:29pm

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    Rod posted a blog post

    Are All Ideas, Plans, and Visions Worthless?

    ***"If you don't know where you are going, any road will get you there." Lewis Carroll---A small but vocal group of consultants are spreading the idea that "ideas and plans are worthless." At best, these people are misguided.To paraphrase, George Orwell in his classic book, "Animal Farm," I'd say: "All ideas are created equal but some are more equal than others." In short, all ideas do not have the same intrinsic value. Some ideas may be brilliant (little or no trade-off) while other ideas may…See More
    Wednesday
    Rod posted a blog post

    The 8 Pillars of Silicon Valley's Methodology of Customer Growth Hacking

    "The ultimate goal of Customer Growth Hacking is to rapidly and inexpensively create Addictive Customer Experiences (ACEs)." Rod King***Have you ever wondered what is the methodology that startups in Silicon Valley use to inexpensively and rapidly build Billion Dollar $tartups? Do you wonder how firms such as Apple, Google, Intuit, Facebook, AirBnB, and Dropbox rapidly innovate while making competitors irrelevant?Well, I've dubbed Silicon Valley's methodology as "Customer Growth Hacking." I'd…See More
    May 13
    Rod left a comment for Carlos Rocha
    "Hi Carlos, Welcome to ROD University for Customer Growth Hacking. We are a growing community of entrepreneurs/startups on one side and coaches/consultants on the other side. We like to help each other translate our vision into reality. Also, we are…"
    May 12
    Carlos Rocha is now a member of ROD University for Customer Growth Hacking
    May 12
    Alexander Oshunloye is now a member of ROD University for Customer Growth Hacking
    May 2
    Michael J. Eagleton updated their profile
    Apr 30
    Rod's blog post was featured

    Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Billion Dollar $tartups

    ***Traditional Business Planning theories and tools are becoming obsolete. Traditional Business Planning theories and tools are not keeping pace with the high rate of change and innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that have recently been created, none has been reported to use traditional business tools…See More
    Apr 27
    Michael J. Eagleton is now a member of ROD University for Customer Growth Hacking
    Apr 27
    Rod posted blog posts
    Apr 27
    Rod posted a blog post

    To Burn a Business Plan or NOT to Burn a Business Plan? Can You Help Me, Now?

    Dear Colleague,It would not come as news to many that use of the traditional business plan is steadily declining especially in the world of Lean Startups.  Some advocates in the Lean Startup world have even issued a war cry: “Burn the Business Plan!” But, should the business plan be burned?Right now, we simply do not know whether the business plan should be burned. We simply do not have the evidence that justifies burning of a business plan. The evidence to date is mainly anecdotal about use…See More
    Apr 14
    Rod posted a blog post

    Lean Storyboarding: Successfully Facilitate Lean Improvement and Innovation Projects

    (WARNING: This is a concept paper on the emerging paradigm of Lean Storyboarding. Some readers may find this article unusually long. But …)***“The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s greatest problems. It’s ultimately an answer to the question How…See More
    Mar 16
    Rod's blog post was featured

    Lean Storyboarding: Successfully Facilitate Lean Improvement and Innovation Projects

    (WARNING: This is a concept paper on the emerging paradigm of Lean Storyboarding. Some readers may find this article unusually long. But …)***“The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s greatest problems. It’s ultimately an answer to the question How…See More
    Mar 16
    Rod posted a blog post

    Business DNA Clock for Investors, Lean Startups, and Product Innovators

    Why I’m No Longer Using Steve Blank’s Thermometer for the “Investment Readiness Level”On November 25, 2013, Steve Blank wrote in his blog an article, "It’s Time to Play Moneyball: The Investment Readiness Level." I really loved the article especially as it focuses on evidence-based entrepreneurship. Among the many gems in that posting was the presentation of…See More
    Feb 20
    Rod posted a blog post

    Nested Truth Question (NTQ) for DE-RISKING ANY PLAN: What "X" has to be true for "Y" to be true?

    If you've read Lafley and Martin's "Playing to Win" book, you may realize that the Nested Truth Question (NTQ) is the most important question that should be examined for any plan, proposal, strategy, or hypothesis. As indicated in the above title, the format of the NTQ is: What "X" has to be true for "Y" to be true? In Lafley and Martin's book, the NTQ is presented as "What would have to be true?"The Business DNA Pyramid below illustrates multiple business tools and frameworks, to which the NTQ…See More
    Feb 5
    Rod posted a blog post

    BUSINESS DNA PLAYBOOK: 1-Page Visual Summary of the "Business Theory of Everything"

    It is estimated that there are over 10,000 books that are published each year. No doubt, there are myriad ideas, theories, and tools in business. However, these business ideas, theories, and tools are fragmented and do not "speak" a common language. Specialists from different domains struggle to collaborate or speak a common language for business improvement and innovation projects. Consequently, people in business spend a lot of time and money to understand and apply existing as well as new…See More
    Jan 30
    Profile IconTames Rietdijk, Markku Issakainen and Sergey Pomogaev joined ROD University for Customer Growth Hacking
    Jan 3

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