ROD University for Customer Growth Hacking

"Rapidly and Inexpensively Learn How to Create Billion Dollar $tartups"

Toyota's Lean Improvement Meets Silicon Valley's Lean Innovation

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How to execute the 6 paths of innovation ? 1 Reply

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Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Billion Dollar $tartups

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Traditional Business Planning theories and tools are becoming obsolete. Traditional Business Planning theories and tools are not keeping pace with the high rate of change and innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that…

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Posted by Rod on April 27, 2015 at 1:34pm

Business Model Strips for Customer Growth Hackers: A New Business Model Notation System

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“Customer Growth Hacking is at the heart of the Entrepreneurial Revolution (ER), the epicenter of which is in Silicon Valley.” Rod King

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First, let’s take a short quiz:

Who is a CUSTOMER GROWTH HACKER?

 1. Is (s)he someone making TRADITIONAL BUSINESS PLANNERS obsolete?

 2. Is (s)he someone making TRADITIONAL MARKETERS obsolete?

 3. Is (s)he someone making…

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Posted by Rod on April 27, 2015 at 1:32pm

Customer Growth Hacking (CGH): The First Thing You Need to Know

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The late Peter Drucker once said, "The purpose of business is to create and keep a customer." How wise!

And what a customer-centric presentation of a business's main goal especially for startups: create and keep customersBut, how can entrepreneurs as well as startups rapidly and inexpensively acquire, retain, and grow customers?

To answer the above question, this article introduces the concept…

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Posted by Rod on April 27, 2015 at 1:29pm

To Burn a Business Plan or NOT to Burn a Business Plan? Can You Help Me, Now?

Dear Colleague,

It would not come as news to many that use of the traditional business plan is steadily declining especially in the world of Lean Startups. 

 

Some advocates in the Lean Startup world have even issued a war cry: “Burn the Business Plan!” But, should the business plan be burned?

Right now, we simply do not know whether the business plan should be burned. We simply do…

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Posted by Rod on April 14, 2015 at 9:18am

Lean Storyboarding: Successfully Facilitate Lean Improvement and Innovation Projects

(WARNING: This is a concept paper on the emerging paradigm of Lean Storyboarding. Some readers may find this article unusually long. But …)

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“The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s greatest…

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Posted by Rod on March 16, 2015 at 2:00pm

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    Rod's blog post was featured

    Customer Growth Hacking for Lean Startups: How Silicon Valley is Creating Billion Dollar $tartups

    ***Traditional Business Planning theories and tools are becoming obsolete. Traditional Business Planning theories and tools are not keeping pace with the high rate of change and innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that have recently been created, none has been reported to use traditional business tools…See More
    12 hours ago
    Michael J. Eagleton is now a member of ROD University for Customer Growth Hacking
    18 hours ago
    Rod posted blog posts
    18 hours ago
    Rod posted a blog post

    To Burn a Business Plan or NOT to Burn a Business Plan? Can You Help Me, Now?

    Dear Colleague,It would not come as news to many that use of the traditional business plan is steadily declining especially in the world of Lean Startups.  Some advocates in the Lean Startup world have even issued a war cry: “Burn the Business Plan!” But, should the business plan be burned?Right now, we simply do not know whether the business plan should be burned. We simply do not have the evidence that justifies burning of a business plan. The evidence to date is mainly anecdotal about use…See More
    Apr 14
    Rod posted a blog post

    Lean Storyboarding: Successfully Facilitate Lean Improvement and Innovation Projects

    (WARNING: This is a concept paper on the emerging paradigm of Lean Storyboarding. Some readers may find this article unusually long. But …)***“The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s greatest problems. It’s ultimately an answer to the question How…See More
    Mar 16
    Rod's blog post was featured

    Lean Storyboarding: Successfully Facilitate Lean Improvement and Innovation Projects

    (WARNING: This is a concept paper on the emerging paradigm of Lean Storyboarding. Some readers may find this article unusually long. But …)***“The Lean Startup isn’t just about how to create a more successful entrepreneurial business; it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to health care, and to solving the world’s greatest problems. It’s ultimately an answer to the question How…See More
    Mar 16
    Rod posted a blog post

    Business DNA Clock for Investors, Lean Startups, and Product Innovators

    Why I’m No Longer Using Steve Blank’s Thermometer for the “Investment Readiness Level”On November 25, 2013, Steve Blank wrote in his blog an article, "It’s Time to Play Moneyball: The Investment Readiness Level." I really loved the article especially as it focuses on evidence-based entrepreneurship. Among the many gems in that posting was the presentation of…See More
    Feb 20
    Rod posted a blog post

    Nested Truth Question (NTQ) for DE-RISKING ANY PLAN: What "X" has to be true for "Y" to be true?

    If you've read Lafley and Martin's "Playing to Win" book, you may realize that the Nested Truth Question (NTQ) is the most important question that should be examined for any plan, proposal, strategy, or hypothesis. As indicated in the above title, the format of the NTQ is: What "X" has to be true for "Y" to be true? In Lafley and Martin's book, the NTQ is presented as "What would have to be true?"The Business DNA Pyramid below illustrates multiple business tools and frameworks, to which the NTQ…See More
    Feb 5
    Rod posted a blog post

    BUSINESS DNA PLAYBOOK: 1-Page Visual Summary of the "Business Theory of Everything"

    It is estimated that there are over 10,000 books that are published each year. No doubt, there are myriad ideas, theories, and tools in business. However, these business ideas, theories, and tools are fragmented and do not "speak" a common language. Specialists from different domains struggle to collaborate or speak a common language for business improvement and innovation projects. Consequently, people in business spend a lot of time and money to understand and apply existing as well as new…See More
    Jan 30
    Profile IconTames Rietdijk, Markku Issakainen and Sergey Pomogaev joined ROD University for Customer Growth Hacking
    Jan 3
    Rod posted a blog post

    How to Systematically Generate a Billion Dollar Idea for a Startup

    Image Source: http://401kcalculator.orgThis morning I was glad to read, on LinkedIn, Steve Blank's article about the quickest way to create a billion-dollar company. Blank is among my favorite business writers and his articles contain lots of insights and wisdom especially as they relate to startups.…See More
    Sep 22, 2014
    Polo Alberto joined Rod's group
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    Complementary Tools for Blue Ocean Planning

    This group focuses on presenting as well as discussing planning tools, techniques, and articles from other disciplines that facilitate Blue Ocean Planning & ExecutionSee More
    Aug 14, 2014
    Rod posted a blog post

    Why Steve Blank’s CUSTOMER DEVELOPMENT STACK is Good But Not Great: Towards the Ideal Business Model Innovation Toolkit

    Steve Blank is widely recognized as the Father of the Lean Startup Movement which focuses on applying a scientific experimental approach to projects that are launched under conditions of great uncertainty. The current focus of the Lean Startup movement is the development of business startups. For systematically discovering and validating a scalable business model, Steve Blanks uses a toolkit which he calls the “Customer Development Stack.” The approach of the Customer Development Stack is being…See More
    Feb 3, 2014
    Rod posted a blog post

    Why the BALANCED SCORECARD is Good but Not Great: The BUSINESS MODEL STRATEGY MAP

    Developed by Robert Kaplan and David Norton in the 1990s, the Balanced Scorecard (BSC) is the most widely used tool for managing the performance of a business. The BSC is used by the majority of companies in the Fortune 1000 as well as by many small and medium-scale businesses. The BSC focuses on managing a chain or “stream” of performance metrics rather than the output or traditional singular financial metric of profit.In the presentation below - …See More
    Jan 24, 2014
    Rod posted a blog post

    A Business Model Canvas-KILLER? Would the Business Model Canvas Evolve to Disrupt and Cannibalize Itself? Or, Would the Tool be Unchanged?

    The Business Model Canvas can be considered as a graphic organizer (high level TreeMap) that shows 9 tessellated elements, tiles, or “building blocks” of an archetypal business model. Since the 2009 publication of Alexander Osterwalder and Yves Pigneur’s “Business Model Generation” book, use and popularity of the Business Model Canvas (BMC) have…See More
    Jan 21, 2014
    Rod posted a blog post

    3 Visual Tools for Lean Startup Habit Designers: Rapidly Understand, Document, and Design Addictive Customer Experiences (ACEs)

    It is estimated that more than 80% of innovation and change management projects fail. Why?My hypothesis is that the large majority of innovation and change management projects fail because such projects fail to change the habits of targeted customers. In other words, targeted customers exhibit “Habit Inertia (HI)” and tacitly refuse to use innovative products, services, or proposals.As the percentage of failing projects is still high, innovation and change management projects need a paradigm…See More
    Jan 15, 2014

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